{"id":9,"date":"2020-08-21T12:55:10","date_gmt":"2020-08-21T12:55:10","guid":{"rendered":"https:\/\/www.ttggb3.polimi.it\/?page_id=9"},"modified":"2024-02-15T10:16:36","modified_gmt":"2024-02-15T10:16:36","slug":"elementor-9","status":"publish","type":"page","link":"https:\/\/www.ttggb3.polimi.it\/","title":{"rendered":"home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9\" class=\"elementor elementor-9\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c0e258 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c0e258\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fdc9ad\" data-id=\"5fdc9ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-103c926 elementor-nav-menu__align-start elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"103c926\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-overline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-103c926\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-340\"><a href=\"https:\/\/www.ttggb3.polimi.it\/\" class=\"elementor-item\">Home<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t\t<span class=\"elementor-screen-only\">Menu<\/span>\n\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-103c926\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-340\"><a href=\"https:\/\/www.ttggb3.polimi.it\/\" class=\"elementor-item\" tabindex=\"-1\">Home<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62da1f8 elementor-section-stretched elementor-section-full_width elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"62da1f8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-67afc4f elementor-hidden-mobile\" data-id=\"67afc4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acd1d55 elementor-widget elementor-widget-spacer\" data-id=\"acd1d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1696eb1 elementor-widget elementor-widget-image\" data-id=\"1696eb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/elementor\/thumbs\/lente-03-otv1tmwkjwfa0kg9qqzens5163zx2in061j8p2o260.png\" title=\"lente-03\" alt=\"lente-03\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dfb5b2 elementor-widget elementor-widget-button\" data-id=\"5dfb5b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#vocabolario\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">01. Le parole della PEF<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8d011 elementor-widget elementor-widget-button\" data-id=\"7b8d011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/sistema\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">02. Sistema comunicativo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7369b6a elementor-widget elementor-widget-button\" data-id=\"7369b6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#linguaggi\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">03. Linguaggi visivi<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b96f92 elementor-widget elementor-widget-button\" data-id=\"9b96f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#peflabel\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">04. PEF Label<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-847264d elementor-widget elementor-widget-button\" data-id=\"847264d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#testing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">05. Test activity<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a09ce05 elementor-widget elementor-widget-button\" data-id=\"a09ce05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#06regole\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">06. Regole applicative<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec9e63 elementor-widget elementor-widget-button\" data-id=\"dec9e63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ttggb3.polimi.it\/?page_id=420\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&gt; English version<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcbde0c elementor-widget elementor-widget-spacer\" data-id=\"dcbde0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad289b elementor-absolute elementor-widget elementor-widget-image\" data-id=\"0ad289b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/elementor\/thumbs\/LOGO_DIP-01-ouvoxjury3d0lv548j2953iwj2l22ni0w94iql00lc.png\" title=\"LOGO_DIP-01\" alt=\"LOGO_DIP-01\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2c83006 animated-fast\" data-id=\"2c83006\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6626e9 elementor-widget elementor-widget-text-editor\" data-id=\"e6626e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Life TTGG-WPB3<\/h2>\n<h1>&#8220;Un progetto di ricerca dedicato allo studio di alcuni elementi comunicativi veicolati dal packaging, che ne attestano le funzioni di medium e che lo designano link cruciale per il sistema comunicativo del prodotto all\u2019interno della dimensione mediale&#8221;<\/h1>\n<p>La pagina raccoglie i risultati del lavoro di ricerca sviluppato nell\u2019ambito dell&#8217;azione B3 &#8220;Communication Design Model for Packaging system Design&#8221;&nbsp;del&nbsp;progetto <a href=\"http:\/\/www.lifettgg.eu\/en\/introduction\/\">Life TTGG<\/a>. L&#8217;azione ha portato alla definizione di&nbsp;modalit\u00e0, strumenti&nbsp;e&nbsp;linguaggi&nbsp;per la&nbsp;comunicazione della PEF&nbsp;al consumatore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c93fbb showme elementor-widget elementor-widget-button\" data-id=\"2c93fbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">+<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0531f91 elementor-section-stretched elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"0531f91\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-332ed31 animated-fast\" data-id=\"332ed31\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d977e66 elementor-widget elementor-widget-html\" data-id=\"d977e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\ndocument.addEventListener('DOMContentLoaded', function() {\njQuery(function($){\n$('.showme').click(function(){\n$(this).closest('.elementor-section').next().slideToggle();\n$(this).toggleClass('opened');\n});\n});\n});\n<\/script>\n<style>\n\n.showme > div > div > a , .showme > div > div > div > i , .showme > div > div > img{\ncursor: pointer;\n-webkit-transition: transform 0.34s ease;\ntransition : transform 0.34s ease;\n}\n.opened > div > div > div > i , .opened > div > div > img{\ntransform: rotate(90deg);\n}\n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0eb43f elementor-widget elementor-widget-image\" data-id=\"f0eb43f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/elementor\/thumbs\/lente-03-otv1tmwkfijowfdbqgrjavu73rf6bxiju7mia89tzo.png\" title=\"lente-03\" alt=\"lente-03\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f26b4b4 elementor-widget elementor-widget-text-editor\" data-id=\"f26b4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Obiettivi e fasi del lavoro di ricerca<\/h3><h6>&#8220;The objective of the action is to \u201ctranslate\u201d and transfer to the recipients: the PEF index, the environmental qualities and the environmental performances obtained.The packaging plays the role of \u201cnew medium\u201d. In this perspective we have consider packaging design overall in the cross communication system of product (connected to the QR code, to the App and their contents)&#8221;. <em>Life TTGG &#8211; Working Pack B3\u00a0<\/em><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b0dc1 elementor-widget elementor-widget-spacer\" data-id=\"19b0dc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-561a1aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"561a1aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-adcf619\" data-id=\"adcf619\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19d095c elementor-widget elementor-widget-text-editor\" data-id=\"19d095c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>[1]\u00a0<\/h6><h6><span style=\"text-decoration: underline;\"><strong>Ricerca desk<\/strong><\/span><\/h6><h6>[A] Casi studio.<\/h6><h6>[B] Ricerca bibliografica.<\/h6><h6>\/\/<\/h6><h6><span style=\"text-decoration: underline;\"><strong>Attivit\u00e0 di workshop<\/strong><\/span><\/h6><h6>\u2193<\/h6><h6>Definizione del potenziale comunicativo della PEF e degli obiettivi progettuali.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-84bf086\" data-id=\"84bf086\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e2309a elementor-widget elementor-widget-text-editor\" data-id=\"4e2309a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>[2]<\/h6><h6><span style=\"text-decoration: underline;\"><strong>Sistema comunicativo<\/strong><\/span><\/h6><h6>Ipotesi di sistema comunicativo: struttura e obiettivi.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-21af7c9\" data-id=\"21af7c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-391dd4a elementor-widget elementor-widget-text-editor\" data-id=\"391dd4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>[3]<\/h6><h6><span style=\"text-decoration: underline;\"><strong>Linguaggio visivo<\/strong><\/span><\/h6><h6>Sviluppo di tre ipotesi di identit\u00e0 visiva, selezione e finalizzazione.<\/h6><h6>\/\/<\/h6><h6><span style=\"text-decoration: underline;\"><strong>Forme espressive verbali<\/strong><\/span><\/h6><h6>Definizione dei testi.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-d79e9f9\" data-id=\"d79e9f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04e613d elementor-widget elementor-widget-text-editor\" data-id=\"04e613d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>[4]<\/h6><h6><span style=\"text-decoration: underline;\"><strong>PEF label<\/strong><\/span><\/h6><h6>Finalizzazione di 3 versioni di PEF label.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-db4c4e1\" data-id=\"db4c4e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa05764 elementor-widget elementor-widget-text-editor\" data-id=\"fa05764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>[5]<\/h6><h6><span style=\"text-decoration: underline;\"><strong>Attivit\u00e0 di test<\/strong><\/span><\/h6><h6>Questionari online finalizzati alla raccolta di feedback sulle 3 versioni di PEF label.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f4dc43 elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f4dc43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15bc6d5\" data-id=\"15bc6d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-559ce85 elementor-widget elementor-widget-spacer\" data-id=\"559ce85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c1e9b8 elementor-section-full_width elementor-hidden-mobile elementor-reverse-tablet elementor-reverse-mobile elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"5c1e9b8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1f6579\" data-id=\"e1f6579\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0caeab0 elementor-widget elementor-widget-menu-anchor\" data-id=\"0caeab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"vocabolario\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afbaa22 elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"afbaa22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/video_completo.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3197b4f elementor-section-stretched elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"3197b4f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1af71fb\" data-id=\"1af71fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8207a19 elementor-widget elementor-widget-text-editor\" data-id=\"8207a19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>[01]<\/h5><h1>Le parole della PEF<\/h1><h5>&#8220;Dal punto di vista pratico [&#8230;] l&#8217;attivit\u00e0 del tradurre \u00e8 un processo decisionale: una serie di un certo numero di situazioni consecutive &#8211; di mosse, come in un gioco -, situazioni che impongono al traduttore la necessit\u00e0 di scegliere tra un certo numero di alternative\u00bb. [Levy, 1995]\u00a0<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ee085 elementor-widget elementor-widget-text-editor\" data-id=\"29ee085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una delle questioni affrontate durante le prime fasi del lavoro di ricerca riguarda la terminologia della PEF. Nello specifico la necessit\u00e0 di tradurre le informazioni da un linguaggio tecnico e specifico a un linguaggio che sia accessibile a chi non ha competenze o conoscenze nel settore.<\/p><p>Al fine di individuare le aree semantiche entro cui muoverci e definire la terminologia e i linguaggi per la PEF, ci siamo avvalse dal punto di vista metodologico di un\u2019attivit\u00e0 partecipata finalizzata, tramite la definizione di alcuni esercizi che hanno visto coinvolti i partner di progetto, a porre le basi linguistiche e terminologiche per la costruzione di una comunicazione di immediata comprensione. Alla base delle attivit\u00e0 condotte vi \u00e8 il paradigma traduttivo, secondo modalit\u00e0 ludiche finalizzate a \u201cforzare\u201d i partecipanti a ragionare e lavorare sulla definizione di PEF.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b06215 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b06215\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1943494\" data-id=\"1943494\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52c8e0b elementor-widget elementor-widget-image\" data-id=\"52c8e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/02_-scaled.jpg\" title=\"02_\" alt=\"02_\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd94c8c\" data-id=\"cd94c8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b84cc7 elementor-widget elementor-widget-image\" data-id=\"0b84cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/01-scaled.jpg\" title=\"01\" alt=\"01\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0509dec elementor-widget elementor-widget-text-editor\" data-id=\"0509dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Immagini scattate durante una delle attivit\u00e0 partecipate (febbraio 2019).<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f02abef elementor-widget elementor-widget-text-editor\" data-id=\"f02abef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Questo, assieme a considerazioni derivanti da una precedente ricerca desk, ha consentito di formulare un bacino di termini e contenuti utili alla costruzione di una comunicazione che sia: immediata ed efficace; accessibile a gruppi di consumatori e consumatrici che non hanno conoscenze in ambito PEF; credibile (affidabilit\u00e0 della fonte); chiara, che non lasci spazio ad ambiguit\u00e0 o fraintendimenti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9abc2 elementor-widget elementor-widget-image\" data-id=\"6b9abc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"676\" height=\"432\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/glossario-01.png\" class=\"attachment-full size-full wp-image-222\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/glossario-01.png 676w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/glossario-01-300x192.png 300w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-696ac27 animated-fast\" data-id=\"696ac27\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fd043c elementor-widget elementor-widget-spacer\" data-id=\"6fd043c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e261421 elementor-widget elementor-widget-text-editor\" data-id=\"e261421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>PEF<\/strong><br \/><strong>[Product Environmental Footprint]<\/strong><\/h5><h5>[<strong><u>Cosa<\/u><\/strong>] Metodologia per la misurarazione della performance ambientale dei prodotti.<\/h5><h5>[<span style=\"text-decoration: underline;\"><strong>Da c<\/strong><strong>hi<\/strong><\/span>] Commissione Europea in cooperazione con imprese ed esperti di sostenibilit\u00e0.<\/h5><h5>[<span style=\"text-decoration: underline;\"><strong>Perch\u00e9<\/strong><\/span>] La PEF nasce dalla necessit\u00e0 di uniformare e implementare i metodi esistenti.<\/h5><h5>[<span style=\"text-decoration: underline;\"><strong>Obiettivo<\/strong><\/span>] Migliorare la validit\u00e0 e la comparabilit\u00e0 della valutazione della performance ambientale.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b31c726 elementor-absolute elementor-widget elementor-widget-text-editor\" data-id=\"b31c726\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>&gt;<\/strong><strong>&gt; <\/strong>Visualizzazione di termini e aree semantiche pertinenti alla PEF e alla sua terminologia. L&#8217;attivit\u00e0 di mappatura e analisi ha consentito di porre le basi per un lavoro di traduzione dal linguaggio tecnico proprio della PEF a un linguaggio accessibile e immediato.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f653cd1 elementor-section-stretched elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"f653cd1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4819b73 animated-fast\" data-id=\"4819b73\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f15ccf5 elementor-widget elementor-widget-spacer\" data-id=\"f15ccf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d27a3 elementor-widget elementor-widget-image\" data-id=\"d9d27a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/elementor\/thumbs\/keywords_okok-02-otuzz04gi1s2w70xuxv1nqimf0ft001lhncoevujqa.png\" title=\"keywords_okok-02\" alt=\"keywords_okok-02\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3891e48 elementor-widget elementor-widget-text-editor\" data-id=\"3891e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>A. <\/strong><span style=\"text-decoration: underline;\"><strong>Responsabile<\/strong><\/span><\/h5><h5><strong>B. <\/strong><span style=\"text-decoration: underline;\"><strong>Accessibile<\/strong><\/span><\/h5><h5><strong>C. <\/strong><span style=\"text-decoration: underline;\"><strong>Trasparente<\/strong><\/span><\/h5><h5><strong>D. <\/strong><span style=\"text-decoration: underline;\"><strong>Informativo<\/strong><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f185a2 elementor-widget elementor-widget-spacer\" data-id=\"2f185a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-0a6c945\" data-id=\"0a6c945\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e082d01 elementor-widget elementor-widget-menu-anchor\" data-id=\"e082d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sistema\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d667085 elementor-widget elementor-widget-text-editor\" data-id=\"d667085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>[02]<\/h5><h1>Sistema comunicativo<\/h1><h5>&#8220;Occuparsi di packaging e sostenibilit\u00e0, dalla prospettiva del design della comunicazione, implica [&#8230;] tenere conto dell&#8217;imballaggio in quanto <em>oggetto significante<\/em> che induce nel fruitore comportamenti sociali, orientandone le scelte di acquisto e di consumo, ma anche considerare la sua potenziale funzione di<em> link<\/em> a contenuti di carattere pi\u00f9 articolato e approfondito&#8221;.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c49af elementor-widget elementor-widget-text-editor\" data-id=\"a7c49af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La riflessione sviluppata attorno alle funzioni comunicativo-informative del packaging ha costituito un primo punto fermo a partire dal quale \u00e8 stato articolato un sistema <em>cross-mediale<\/em> di comunicazione della PEF.<\/p><p>Il packaging comincia ad adempiere alla sua funzione comunicativa quando il prodotto viene posizionato sullo scaffale del supermercato, rivolgendosi a un gruppo eterogeneo di consumatori, costituito da individui dissimili per <em>background<\/em> culturare, tipo di formazione, conoscenze e sensibilit\u00e0 verso le tematiche ambientali. A partire da questi presupposti \u00e8 stato strutturato un sistema comunicativo focalizzato sui linguaggi per la PEF, con una riflessione a livello sistemico relativa alla gestione dei contenuti &#8211; livello di approfondimento e utilizzo di linguaggi idonei, dall\u2019iper semplificato al linguaggio tecnico\/scientifico di settore \u2013 con una particolare attenzione alla tematica dell&#8217;accessibilit\u00e0 dei contenuti. Il sistema comunicativo ipotizzato \u00e8 in grado di fornire diversi livelli di informazione, che l\u2019utente ha la possibilit\u00e0 di scegliere sulla base delle proprie conoscenze e capacit\u00e0 di approfondimento. Il sistema si articola in diversi <em>step<\/em> che rispondono a finalit\u00e0 specifiche, secondo una logica di accompagnamento del fruitore dall\u2019informazione presente in forma sintetica sul packaging \u2013 luogo di ingresso \u2013 a dispositivi comunicativi pi\u00f9 densi di contenuti, che offrono l\u2019opportunit\u00e0 di entrare nel merito delle tematiche legate alla PEF e alla sostenibilit\u00e0 ambientale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84017f6 elementor-widget elementor-widget-image\" data-id=\"84017f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/img_struttura_sistema-05.png\" title=\"img_struttura_sistema-05\" alt=\"img_struttura_sistema-05\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f2eae71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f2eae71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fe687a8\" data-id=\"fe687a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5fea87 elementor-widget elementor-widget-text-editor\" data-id=\"c5fea87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>1.<\/strong> Il packaging come luogo di ingresso del sistema comunicativo (comunicazione B2C).<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1de955f\" data-id=\"1de955f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09cb87e elementor-widget elementor-widget-text-editor\" data-id=\"09cb87e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>2-3.<\/strong>\u00a0Strumenti di comunicazione B2B. Il sistema comprende supporti dedicati alla comunicazione locale delle aziende (2) e un report PEF generato dal tool in fase di sviluppo (3).<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0528390\" data-id=\"0528390\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecc392d elementor-widget elementor-widget-text-editor\" data-id=\"ecc392d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>4-5-6. <\/strong>L&#8217;imballaggio serve da rimando ad artefatti di carattere pi\u00f9 approfondito: sito web, video informativi, schede dei produttori.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d357ae8 elementor-section-stretched elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"d357ae8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-27131ec animated-fast\" data-id=\"27131ec\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1658bbc elementor-widget elementor-widget-spacer\" data-id=\"1658bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8361636 elementor-widget elementor-widget-image\" data-id=\"8361636\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/elementor\/thumbs\/balloon-04-otv6kyxicxwmtu4c9y97tzt69psvhndv7zdt27trzm.png\" title=\"balloon-04\" alt=\"balloon-04\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-903d560 elementor-widget elementor-widget-text-editor\" data-id=\"903d560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>&#8220;La dimensione traduttiva appare cos\u00ec inscindibile dal processo progettuale: l&#8217;atto del progettare e l&#8217;atto del tradurre vanno identificandosi sotto un comune principio performativo&#8221;. [Baule e Caratti, 2016]<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e747b5e elementor-widget elementor-widget-spacer\" data-id=\"e747b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-47d77a6\" data-id=\"47d77a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f32fa elementor-widget elementor-widget-menu-anchor\" data-id=\"71f32fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"linguaggi\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28fe4a3 elementor-widget elementor-widget-text-editor\" data-id=\"28fe4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>[03]<\/h5><h1>Linguaggi visivi<\/h1><h5>Occuparsi di packaging e sostenibilit\u00e0, dalla prospettiva del design della comunicazione, implica tenere conto dell&#8217;imballaggio in quanto <em>oggetto significante<\/em> che induce nel fruitore comportamenti sociali, orientandone le scelte di acquisto e di consumo, ma anche considerare la sua potenziale funzione di<em> link<\/em> a contenuti di carattere pi\u00f9 articolato e approfondito.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1d302 elementor-widget elementor-widget-text-editor\" data-id=\"4f1d302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dopo aver delineato la struttura del sistema comunicativo per la PEF ci siamo occupate di definirne l\u2019identit\u00e0 visiva. Da una fase di lavoro preliminare sono state tracciate le coordinate da porre alla base del progetto di identit\u00e0 visiva, sintetizzabili in:<\/p><ul><li>categorie valoriali: responsabilit\u00e0 ambientale, rigore scientifico, attendibilit\u00e0 della fonte,<\/li><li>criteri imprescindibili: flessibilit\u00e0, variabilit\u00e0, adattabilit\u00e0.<\/li><\/ul><p>A partire da queste coordinate \u00e8 stato condotto un lavoro incentrato sui modelli traduttivi per la produzione di codici visivi identificativi della PEF. Si \u00e8 trattato di sviluppare un sistema segnico in grado di tradurre i concetti chiave alla base della metodologia PEF in un\u2019identit\u00e0 visiva efficace e riconoscibile tanto sul supporto etichetta, vincolato dal formato ridotto e collocato su imballaggi caratterizzati dall\u2019identit\u00e0 visiva dei brand di riferimento e dall\u2019elevata densit\u00e0 di informazioni relative al prodotto, tanto applicata al sistema comunicativo in toto. Due sono state le questioni principali alla base di questa fase di progettazione: la prima riguarda la natura stessa del packaging in quanto supporto comunicativo, la seconda fa riferimento alla metodologia PEF e alle sue peculiarit\u00e0.<\/p><p>Lavorando sui concetti precedentemente espressi di <em>flessibilit\u00e0<\/em> e <em>adattabilit\u00e0<\/em>, sono state elaborate tre ipotesi di identit\u00e0 dinamica fondata su una semplificazione delle 16 categorie di impatto della PEF: <em>climate change<\/em>, <em>water scarcity<\/em>, <em>land use<\/em> and <em>energy carrier. <\/em>Quattro categorie che hanno rappresentato gli elementi variabili prestabiliti (Hughes, Drunen &amp; Nes, 2012) che hanno dato luogo alle ipotesi di identit\u00e0 visiva dinamica autogenerativa. La riduzione a 4 categorie \u00e8 stata dettata dalla necessit\u00e0 di produrre un segno sintetico e immediato, che non fosse di ostacolo all\u2019utente che si muove all\u2019interno di un ambiente gi\u00e0 saturo di informazioni e che agevolasse, semplificandolo, il processo di decodifica dell\u2019informazione.<\/p><p>La dinamicit\u00e0 consente di valorizzare il singolo produttore \u2013 ogni azienda infatti \u00e8 cos\u00ec caratterizzata da un segno PEF personalizzato sulla base dei propri dati \u2013 mantenendo l\u2019uniformit\u00e0 riconducibile a un\u2019unica metodologia PEF.<\/p><p>Le tre ipotesi sviluppate \u2013 &#8220;Diagramma fitomorfo&#8221;, &#8220;Astrazione evocativa della tessitura&#8221;, &#8220;Segno criptogrammatico&#8221; \u2013 \u00a0risultano coerenti per finalit\u00e0, utilizzando linguaggi comunicativi in grado di enfatizzare elementi differenti, base comune la traduzione da dato a infografica. Da un confronto con i partner di progetto \u00e8 stata selezionata l&#8217;ipotesi &#8220;Astrazione evocativa della tessitura&#8221; per un successivo approfondimento e finalizzazione.\u00a0<\/p><p>\u00a0<\/p><p>\u2193<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c066a5 elementor-section-stretched elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"6c066a5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36daa5c animated-fast\" data-id=\"36daa5c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ba425b elementor-widget elementor-widget-image\" data-id=\"5ba425b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/elementor\/thumbs\/lente-03-otv1tmwkfijowfdbqgrjavu73rf6bxiju7mia89tzo.png\" title=\"lente-03\" alt=\"lente-03\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86a6ecd elementor-widget elementor-widget-text-editor\" data-id=\"86a6ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>astrazione evocativa della tessitura<\/h3><h6 class=\"p1\"><span class=\"s1\">&#8220;<em><strong>Soil texture<\/strong><\/em><\/span><em><strong><span class=\"s2\"> is a classification instrument used to determine soil classes based on their physical texture. <\/span><span class=\"s1\">Soil texture has agricultural applications<\/span><span class=\"s2\"> such as determining crop suitability and to predict <\/span><span class=\"s1\">the response of the soil to environmental and management conditions<\/span><\/strong><\/em><span class=\"s2\"><em><strong> such as drought or calcium (lime) requirements<\/strong><\/em>&#8220;.\u00a0<\/span>[Def. comune di tessitura &#8211; da Wikipedia]<\/h6><h6>Il linguaggio visivo definito rappresenta una sintesi tra la componente rigorosa e scientifica, propria dell\u2019ambito della produzione e della metodologia PEF, e gli aspetti che riguardano\u00a0 l&#8217;attenzione e la responsabilit\u00e0 verso l\u2019ambiente, richiamando la dimensione agricola e rurale. Il termine <em>tessitura<\/em> \u00e8 rappresentativo di questa dicotomia, tessitura intesa nei suoi molteplici significati tra cui il concetto di texture come \u201c<em>Soil texture&#8221;.\u00a0 <\/em>Si \u00e8 trattato quindi di compiere un\u2019operazione di traduzione che ha dato luogo a una composizione visiva astratta i cui elementi, accostati, evocano paesaggi coltivati e agricoltura. Il rigore del segno \u00e8 dato dalla tipologia di elementi visivi, pattern di linee rette accostate, che vanno a definire percettivamente 4 rettangoli, la cui altezza varia al variare dei valori delle 4 categorie<em>.<\/em>\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bcd2b44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcd2b44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7d065ea\" data-id=\"7d065ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78cc123 elementor-widget elementor-widget-image\" data-id=\"78cc123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/dati_img_static.jpg\" title=\"dati_img_static\" alt=\"dati_img_static\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85d20b elementor-widget elementor-widget-text-editor\" data-id=\"a85d20b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Definizione di <span style=\"text-decoration: underline;\"><strong>4 categorie<\/strong> <\/span>i cui valori variabili costituiscono la base di un sistema di segni dinamico rappresentativo della PEF.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7f1cb02\" data-id=\"7f1cb02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07ffd35 elementor-widget elementor-widget-image\" data-id=\"07ffd35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/img_sketch_okokok.jpg\" title=\"img_sketch_okokok\" alt=\"img_sketch_okokok\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9701b32 elementor-widget elementor-widget-text-editor\" data-id=\"9701b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong><span style=\"text-decoration: underline;\">Tra<\/span><span style=\"text-decoration: underline;\">duzione<\/span><span style=\"text-decoration: underline;\"> da dato scientifico a linguaggio visivo <\/span><\/strong>dinamico, infografica.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3d163b1\" data-id=\"3d163b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19fbd95 elementor-widget elementor-widget-image\" data-id=\"19fbd95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/gif_variabili.gif\" title=\"gif_variabili\" alt=\"gif_variabili\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e4974 elementor-widget elementor-widget-text-editor\" data-id=\"f3e4974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>4 pattern, caratterizzati da una cromia e dall&#8217;inclinazione delle linee che li compongono, rappresentano le 4 categorie &#8211; <em>climate change, water scarcity, energy carrier, land use.<\/em><\/h6><h6>.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2a17a2e\" data-id=\"2a17a2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b895689 elementor-widget elementor-widget-image\" data-id=\"b895689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/animazione_variabili-05.png\" title=\"animazione_variabili-05\" alt=\"animazione_variabili-05\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe50882 elementor-widget elementor-widget-text-editor\" data-id=\"fe50882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>L&#8217;altezza dei rettangoli rappresenta il valore di ciascuna delle 4 categorie varia al variare dei dati.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab73d59 elementor-widget elementor-widget-button\" data-id=\"ab73d59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tabella parametri<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-327f957 elementor-widget__width-inherit elementor-widget elementor-widget-video\" data-id=\"327f957\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;start&quot;:0,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/tessitura_cinetica_B.mp4\" autoplay=\"\" loop=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fae7b0 elementor-section-stretched elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"2fae7b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-84c6cdd\" data-id=\"84c6cdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1626658 elementor-widget elementor-widget-menu-anchor\" data-id=\"1626658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"peflabel\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e63fa elementor-widget elementor-widget-text-editor\" data-id=\"41e63fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>[04]<\/h5><h1>PEF label<\/h1><h5>&#8220;Lo stesso packaging, in quanto dispositivo comunicativo, \u00e8 denso di contenuti che riguardano il prodotto. Marca, attributi di qualit\u00e0, immagini, ingredienti, valori nutrizionali, data di scadenza, informazioni sulla provenienza, indicazioni sul riciclaggio, eventuali certificati di sostenibilit\u00e0 o presunti tali, il tutto organizzato secondo delle gerarchie che ne suggeriscono l\u2019ordine di lettura. In questo contesto la progettazione di un segno aggiuntivo dovr\u00e0 tenere conto degli aspetti che riguardano la sua immediatezza e la sinteticit\u00e0 dell\u2019informazione che si va a collocare su un supporto gi\u00e0 carico di contenuti e codici visivi&#8221;.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f4535 elementor-widget elementor-widget-text-editor\" data-id=\"10f4535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il sistema comunicativo \u00e8 stato strutturato ponendo al centro il packaging in quanto primo luogo dell&#8217;accesso all&#8217;informazione,\u00a0 si \u00e8 ritenuto quindi fondamentale dare spazio alla elaborazione e definizione della PEF <em>label<\/em> che verr\u00e0 applicata\u00a0all&#8217;imballaggio.\u00a0<\/p><p>La progettazione dell&#8217;etichetta PEF ha portato con s\u00e9 una riflessione sulla scelta delle forme espressive verbali pi\u00f9 efficaci e allo stesso tempo immediate per il consumatore che non conosce la PEF. Il tema tocca principalmente due livelli. Il primo riguarda la natura stessa del packaging in quanto artefatto collocato in un ambiente saturo di informazioni;<br \/>il secondo riguarda il tipo di linguaggio utilizzato per comunicare la PEF e nello specifico la questione dell&#8217;accessibilit\u00e0 delle informazioni. <br \/>Per formulare messaggi testuali completi ed efficaci, \u00e8 stato preso come punto di partenza quanto emerso durante l&#8217;attivit\u00e0 di workshop condotta nel febbraio 2019. Sono state formulate tre ipotesi di etichetta PEF con peculiarit\u00e0 diverse dal punto di vista del linguaggio verbale scritto e delle gerarchie date alle informazioni. <br \/>Le criticit\u00e0 affrontate, che rappresentano i confini entro i quali muoversi, possono essere riassunte in:<\/p><p>\u00a0<\/p><ul><li>immediatezza ed efficacia del messaggio,<\/li><li>accessibilit\u00e0 a gruppi di consumatori che non hanno conoscenze tecniche sulla PEF,<\/li><li>credibilit\u00e0 della fonte,<\/li><li>chiarezza del messaggio.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6538585 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6538585\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1aa4f78\" data-id=\"1aa4f78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50cef6d elementor-widget elementor-widget-image\" data-id=\"50cef6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"233\" height=\"349\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/etichette_versioni-04.jpg\" class=\"attachment-large size-large wp-image-360\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/etichette_versioni-04.jpg 233w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/etichette_versioni-04-200x300.jpg 200w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebc37c1 elementor-widget elementor-widget-text-editor\" data-id=\"ebc37c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>[<strong>A<\/strong>]<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-664af6d\" data-id=\"664af6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b858c19 elementor-widget elementor-widget-image\" data-id=\"b858c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"233\" height=\"349\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/etichette_versioni-01.jpg\" class=\"attachment-large size-large wp-image-358\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/etichette_versioni-01.jpg 233w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/etichette_versioni-01-200x300.jpg 200w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dafed00 elementor-widget elementor-widget-text-editor\" data-id=\"dafed00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>[<strong>B<\/strong>]<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5ee8def\" data-id=\"5ee8def\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc25a8d elementor-widget elementor-widget-image\" data-id=\"cc25a8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"349\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/etichette_versioni-03.jpg\" class=\"attachment-large size-large wp-image-359\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/etichette_versioni-03.jpg 233w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/etichette_versioni-03-200x300.jpg 200w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff56e9 elementor-widget elementor-widget-text-editor\" data-id=\"dff56e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>[<strong>C<\/strong>]<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1995f5 elementor-widget elementor-widget-text-editor\" data-id=\"d1995f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le tre versioni di etichetta (A,B,C) hanno orientamenti diversi per quanto riguarda le specificit\u00e0 delle forme espressive verbali su di esse posizionate. L\u2019acronimo PEF ha, in tutti i casi, un ruolo gerarchicamente primario, mentre i messaggi formulati rispondono ad approcci differenti, da un messaggio &#8220;friendly&#8221;\u00a0 a un messaggio che utilizza un linguaggio e fornisce delle informazioni di carattere tecnico &#8211; &#8220;sottoposto a misurazione dell&#8217;impronta ambientale&#8221;.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eae763e animated-fast\" data-id=\"eae763e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e258124 elementor-widget elementor-widget-spacer\" data-id=\"e258124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5502a4e elementor-widget elementor-widget-spacer\" data-id=\"5502a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a977f76 elementor-section-stretched elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"a977f76\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-43a8cd6 animated-fast\" data-id=\"43a8cd6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be9140c elementor-widget elementor-widget-spacer\" data-id=\"be9140c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec9da82 elementor-widget elementor-widget-spacer\" data-id=\"ec9da82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-fe4ac7f\" data-id=\"fe4ac7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cac50f3 elementor-widget elementor-widget-menu-anchor\" data-id=\"cac50f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"testing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-865e5d6 elementor-widget elementor-widget-text-editor\" data-id=\"865e5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>[05]<\/h5><h1>Testing activity<\/h1><h5>&#8220;Un prodotto ad alta garanzia per il consumatore, sottoposto a un processo di produzione monitorato nei suoi diversi passaggi&#8221; [Anonimo, partecipante al questionario sull&#8217;etichetta PEF].<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-217ee8d elementor-widget elementor-widget-text-editor\" data-id=\"217ee8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le tre versioni di PEF <em>label<\/em> sono state sottoposte a un&#8217;attivit\u00e0 di test finalizzata a verificare e raccogliere <em>feedback<\/em> in merito al linguaggio visivo e alle forme espressive verbali, permettendo il confronto tra le modalit\u00e0 di interpretazione delle tre etichette.<\/p><p>\u00c8 stato pertanto strutturato il form di un questionario destinato a un gruppo eterogeneo di potenziali consumatori. In particolar modo l\u2019attenzione \u00e8 stata posta sulle modalit\u00e0 che caratterizzano l\u2019atto e il luogo del fare la spesa, simulandone i tempi di fruizione e il livello di attenzione dell\u2019utente. Le singole etichette sono state mostrate ai partecipanti in primo luogo per pochi secondi, con una serie di successive domande aperte finalizzate a raccogliere feedback su quanto memorizzato. In una fase ad esempio \u00e8 stato mostrata una delle tre versioni per 4 secondi circa ed \u00e8 stato successivamente chiesto di ricostruire il testo dell\u2019etichetta, al fine di verificarne leggibilit\u00e0 e efficacia dell\u2019organizzazione gerarchica e individuare eventuali termini \u201ccritici\u201d poco immediati. Altre domande facevano riferimento invece all\u2019interpretazione del messaggio da parte del consumatore, questo ha permesso di verificare se ci sia un divario tra le intenzioni comunicative iniziali e il messaggio risultante.<\/p><p>Sul piano metodologico \u00e8 stato dato ampio spazio alle domande aperte, per consentire al partecipante di esprimere senza vincoli il proprio pensiero. Sulle risposte \u00e8 stato condotto poi un lavoro di estrapolazione dei termini maggiormente ricorrenti e una loro clusterizzazione per aree semantiche, al fine di individuare, se avviene e in quali punti critici, uno scarto tra intenzioni comunicative e interpretazione da parte del fruitore.<\/p><p>I questionari hanno coinvolto in totale un gruppo di 229 partecipanti che rispecchia per eterogeneit\u00e0 degli individui le caratteristiche dei potenziali utenti &#8211; sesso, et\u00e0, formazione\/professione. La sperimentazione ha portato in linea generale a una conferma degli obiettivi comunicativi, portando l\u2019attenzione sul piano degli strumenti e delle modalit\u00e0 utili a questo tipo di indagine nell\u2019ambito del Design della comunicazione. Tramite il link qui sotto \u00e8 possibile visualizzare il dossier completo in cui sono stati organizzati i dati raccolti durante l&#8217;indagine. La versione di <em>PEF label<\/em> pi\u00f9 efficace e pi\u00f9 vicina alle intenzioni comunicative iniziali \u00e8 risultata essere la versione B, riportata nell&#8217;immagine sottostante, che utilizza il messaggio testuale &#8220;filiera 100% responsabile&#8221;.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-819f6b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"819f6b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-16e47bb\" data-id=\"16e47bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73c2d0c elementor-widget elementor-widget-image\" data-id=\"73c2d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"233\" height=\"349\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/etichette_versioni-01.jpg\" class=\"attachment-large size-large wp-image-358\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/etichette_versioni-01.jpg 233w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/etichette_versioni-01-200x300.jpg 200w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d3b054a\" data-id=\"d3b054a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9300a46 elementor-widget elementor-widget-text-editor\" data-id=\"9300a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>&gt;<\/strong> PEF <em>label<\/em> nella versione definitiva, selezionata a conclusione dell&#8217;attivit\u00e0 di test.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-eb7a901\" data-id=\"eb7a901\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7783f6 elementor-widget elementor-widget-button\" data-id=\"e7783f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1LHvzYyPoh93cU8xhL59-l3w5_hmUeXmn\/view?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scarica la PEF label &gt;&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e8891a elementor-widget elementor-widget-button\" data-id=\"9e8891a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1ca-v8iSPH8q6SRnrhyYFfAXfFMLs5uqJ\/view?usp=sharing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visualizza i risultati del questionario &gt;&gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ebccc7 elementor-section-stretched elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"6ebccc7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b27e06d\" data-id=\"b27e06d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c74530 elementor-widget elementor-widget-menu-anchor\" data-id=\"5c74530\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"06regole\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d472fa elementor-widget elementor-widget-text-editor\" data-id=\"3d472fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>[06]<\/h5><h1>Regole applicative<\/h1><h5><span style=\"text-decoration: underline;\"><strong>Manualizzare<\/strong><\/span> [ma-nua-liz-z\u00e0-re]: 1. Rendere eseguibile [&#8230;], tale da essere utilizzato.<\/h5><h5><span style=\"text-decoration: underline;\"><strong>Regola<\/strong><\/span> [r\u00e8-go-la]: 1. Norma dell&#8217;agire che prescrive il modo in cui comportarsi in determinate circostanze; 2. [&#8230;] precetto a cui attenersi per raggiungere un determinato scopo<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e03edf0 elementor-widget elementor-widget-text-editor\" data-id=\"e03edf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per garantire una corretta leggibilit\u00e0 delle informazioni e l&#8217;efficacia del messaggio, senza interferire con la struttura dell&#8217;imballaggio e con la composizione grafica preesistente, sono state definite alcune regole base da seguire per l&#8217;applicazione della PEF label. Le regole tengono conto delle numerose tipologie di imballaggio utilizzate nel settore lattiero-caseario.<\/p><p>\u2193<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-621a6d8 animated-fast\" data-id=\"621a6d8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55a4365 elementor-widget elementor-widget-spacer\" data-id=\"55a4365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b39f2 elementor-widget elementor-widget-spacer\" data-id=\"a1b39f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-100da13 elementor-section-stretched elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"100da13\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7034b7d animated-fast\" data-id=\"7034b7d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f81c1b elementor-widget elementor-widget-text-editor\" data-id=\"7f81c1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>A. <span style=\"text-decoration: underline;\">DIMENSIONI E AREA DI RISPETTO<\/span><\/strong><\/h6><h6>Sono stati definiti dei <span style=\"text-decoration: underline;\"><strong>vincoli dimensionali<\/strong><\/span> entro cui applicare la <em>PEF label, <\/em>al fine di garantire la leggibilit\u00e0 dell&#8217;etichetta e di non interferire sulle informazioni presenti sull&#8217;imballaggio. Tale regole consentono di impiegare la PEF <em>label<\/em> nel rispetto delle esigenze di ogni singolo produttore.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-428e652 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"428e652\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-bf6acd5\" data-id=\"bf6acd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9d9852 elementor-widget elementor-widget-image\" data-id=\"c9d9852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"746\" height=\"746\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-07.png\" class=\"attachment-large size-large wp-image-171\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-07.png 746w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-07-300x300.png 300w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-07-150x150.png 150w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2913c29 elementor-widget elementor-widget-text-editor\" data-id=\"2913c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"text-decoration: underline;\">15 x 22,5<\/span> mm<\/h6><h6><span style=\"text-decoration: underline;\">Dimensioni minime<\/span> per garantire la corretta leggibilit\u00e0.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-190f9dd\" data-id=\"190f9dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d977e5 elementor-widget elementor-widget-image\" data-id=\"1d977e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"746\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-08.png\" class=\"attachment-large size-large wp-image-172\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-08.png 745w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-08-300x300.png 300w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-08-150x150.png 150w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc7789 elementor-widget elementor-widget-text-editor\" data-id=\"4bc7789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"text-decoration: underline;\">20 x 30<\/span> mm<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e88c5d7\" data-id=\"e88c5d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36f9092 elementor-widget elementor-widget-image\" data-id=\"36f9092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"746\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-09.png\" class=\"attachment-large size-large wp-image-173\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-09.png 741w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-09-298x300.png 298w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-09-150x150.png 150w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2947cfe elementor-widget elementor-widget-text-editor\" data-id=\"2947cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"text-decoration: underline;\">25 x 37,5<\/span> mm<\/h6><h6><span style=\"text-decoration: underline;\">Dimensioni massime<\/span>** per non interferire sugli elementi informativi presenti sull&#8217;imballaggio.\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ca9635b\" data-id=\"ca9635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9b2b19 elementor-widget elementor-widget-text-editor\" data-id=\"f9b2b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>** Nel caso si trattasse di un imballaggio di grandi dimensioni \u00e8 a discrezione del produttore utilizzare un&#8217;etichetta proporzionata, tenendo in considerazione il rapporto gerarchico con gli altri elementi visivi.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-979b449 elementor-widget elementor-widget-text-editor\" data-id=\"979b449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>L&#8217;<span style=\"text-decoration: underline;\"><strong>area di rispetto<\/strong><\/span> consente di collocare l&#8217;etichetta senza interferire con le informazioni gi\u00e0 organizzate sull&#8217;imballaggio, evitando di coprirle anche solo parzialmente. Utilizzando il lato corto della label come unit\u00e0 di misura (x), si chiede di mantenere una distanza corrispondente a circa 1\/3 di x dagli elementi grafici e tipografici presenti sul packaging.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff943ff elementor-widget elementor-widget-image\" data-id=\"ff943ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-06-1.png\" title=\"regole_applicative_img-06\" alt=\"regole_applicative_img-06\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce7ad6 elementor-widget elementor-widget-text-editor\" data-id=\"9ce7ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>B. <u>REGOLE DI POSIZIONAMENTO SULL&#8217;IMBALLAGGIO<\/u><\/strong><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a94691 elementor-widget elementor-widget-image\" data-id=\"1a94691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-05.png\" title=\"regole_applicative_img-05\" alt=\"regole_applicative_img-05\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c5ee0 elementor-widget elementor-widget-text-editor\" data-id=\"73c5ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>L&#8217;etichetta deve essere apposta verticalmente su una delle aree dell&#8217;imballaggio, senza coprire parte delle informazioni fondamentali presenti sulla confezione &#8211; marchi, qualit\u00e0 del prodotto, data di scadenza, informazioni nutrizionali, peso ecc.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb5096f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb5096f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c3c42dd\" data-id=\"c3c42dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dcf6ce elementor-widget elementor-widget-image\" data-id=\"3dcf6ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"606\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-04.png\" class=\"attachment-large size-large wp-image-141\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-04.png 700w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-04-300x260.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a827e2 elementor-widget elementor-widget-text-editor\" data-id=\"4a827e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Posizionare l&#8217;etichetta verticalmente, in modo da facilitarne la leggibilit\u00e0.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ab8f3d8\" data-id=\"ab8f3d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbe6566 elementor-widget elementor-widget-image\" data-id=\"dbe6566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"606\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-03.png\" class=\"attachment-large size-large wp-image-135\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-03.png 700w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-03-300x260.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9c046 elementor-widget elementor-widget-text-editor\" data-id=\"2a9c046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Evitare di apporre l&#8217;etichetta sopra elementi strutturali dell&#8217;imballaggio, come saldature, pinne, ecc., limitandone l&#8217;usabilit\u00e0.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3ccc07f\" data-id=\"3ccc07f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03b7aa8 elementor-widget elementor-widget-image\" data-id=\"03b7aa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"606\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-01.png\" class=\"attachment-large size-large wp-image-133\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-01.png 700w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-01-300x260.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b540a2 elementor-widget elementor-widget-text-editor\" data-id=\"2b540a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Le informazioni presenti sulla PEF label devono essere sempre chiare e leggibili, evitare di piegare l&#8217;etichetta o collocarla in zone che potrebbero non consentirne la leggibilit\u00e0.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6076f12\" data-id=\"6076f12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be3b57d elementor-widget elementor-widget-image\" data-id=\"be3b57d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"606\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-02.png\" class=\"attachment-large size-large wp-image-134\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-02.png 700w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-02-300x260.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eaa98d elementor-widget elementor-widget-text-editor\" data-id=\"7eaa98d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Fare attenzione a non posizionare l&#8217;etichetta in modo che risulti &#8220;storta&#8221; o applicata in modo casuale.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69573c elementor-widget elementor-widget-text-editor\" data-id=\"e69573c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>C. <span style=\"text-decoration: underline;\"><strong>RAPPORTI GERARCHICI<\/strong><\/span><\/h6><h6>Si fa riferimento alla gerarchia che si crea tra l&#8217;elemento PEF <em>label<\/em> e gli elementi presenti sul packaging del prodotto.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1b738f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1b738f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-06899c2\" data-id=\"06899c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58abd9f elementor-widget elementor-widget-image\" data-id=\"58abd9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"746\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-10.png\" class=\"attachment-large size-large wp-image-185\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-10.png 745w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-10-300x300.png 300w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-10-150x150.png 150w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9de794 elementor-widget elementor-widget-text-editor\" data-id=\"f9de794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Il rapporto dimensionale tra la <em>label<\/em> e gli altri marchi preesistenti ne determina le relazioni gerarchiche. Si consiglia di tenerne conto per un&#8217;applicazione coerente con gli obiettivi comunicativi del produttore.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c9129b8\" data-id=\"c9129b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11098f6 elementor-widget elementor-widget-image\" data-id=\"11098f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"746\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-12.png\" class=\"attachment-large size-large wp-image-187\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-12.png 745w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-12-300x300.png 300w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-12-150x150.png 150w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9ad76 elementor-widget elementor-widget-text-editor\" data-id=\"6c9ad76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Sar\u00e0 a discrezione del produttore decidere che visibilit\u00e0 attribuire alla PEF <em>label,&nbsp;<\/em>posizionandola nell&#8217;area primaria (<em>facing<\/em>) o in aree secondarie.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-30d9cf2\" data-id=\"30d9cf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6400ff5 elementor-widget elementor-widget-image\" data-id=\"6400ff5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"746\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-11.png\" class=\"attachment-large size-large wp-image-186\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-11.png 745w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-11-300x300.png 300w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/08\/regole_applicative_img-11-150x150.png 150w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4d947 elementor-widget elementor-widget-text-editor\" data-id=\"6b4d947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Evitare le sovrapposizioni con altri elementi grafici o tipografici presenti sull&#8217;imballaggio.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c3e5f57\" data-id=\"c3e5f57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b3793f elementor-widget elementor-widget-text-editor\" data-id=\"1b3793f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>D. <span style=\"text-decoration: underline;\">ESEMPI DI ETICHETTA PEF APPLICATA<\/span><\/strong><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eaa549 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-widget elementor-widget-slides\" data-id=\"5eaa549\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper-container\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-0874e7f swiper-slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-70398f1 swiper-slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-aed4be1 swiper-slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-ee595ba swiper-slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-4f2d2e6 swiper-slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Previous slide<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Next slide<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d90132 elementor-section-stretched elementor-section-full_width elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"2d90132\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1ddc613 animated-fast\" data-id=\"1ddc613\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce01b5a elementor-widget elementor-widget-spacer\" data-id=\"ce01b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe12a85 elementor-widget elementor-widget-spacer\" data-id=\"fe12a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c18084a\" data-id=\"c18084a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e62458 elementor-widget elementor-widget-text-editor\" data-id=\"1e62458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Bibliografia<\/h3><h6>Allard, S., Dionne, G. (2017). <strong><em>Avons-nous besoin d\u2019un autre emballage?<\/em><\/strong> Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al. \u00c9cole de Design.<\/h6><h6>Badalucco, L., (2011). <strong><em>Il buon packaging. Imballaggi responsabili in carta, cartoncino e cartone<\/em><\/strong>. Edizioni Dativo.<\/h6><h6>Baule, G. (2001). <strong><em>Artefatti di transizione<\/em><\/strong>. Edizioni Poli.Design.<\/h6><h6>Baule, G., Bucchetti, V. (2015). <em>The Ethical Packaging Charter<\/em>. Edizioni Dativo.<\/h6><h6>Baumann, H., Rex, E. (2007), <em><strong>Beyond ecolabels: what green marketing can learn from conventional marketing<\/strong><\/em>, Journal of Cleaner Production 15 (2007) 567-576<\/h6><h6>Bucchetti, V., (Ed.). (2007). <strong><em>Packaging Contro.Verso<\/em><\/strong>. Edizioni Dativo.<\/h6><h6>Bucchetti, V., (2005). <em><strong>Packaging design<\/strong>.<\/em> FrancoAngeli, collana Poli.Design.<\/h6><h6>Bucchetti, V., Ciravegna, E. (2012). \u201c<strong>Design dell\u2019accesso. Metodi e strumenti per il packaging design<\/strong>\u201d. In Steffan, S., (Ed.). <em>Design for All \u2013 Il progetto per tutti. Medoti, strumenti, applicazioni.<\/em> Maggioli.<\/h6><h6>Bucchetti, V., Ciravegna, E. (2007). <em><strong>Durabilit\u00e0 e scadenza nella comunicazione di prodotto<\/strong>.<\/em> Edizioni Dativo.<\/h6><h6>Ciravegna, E. (2010). <strong><em>La qualit\u00e0 del packaging. Sistemi per l\u2019accesso comunicativo-informativo dell\u2019imballaggio<\/em><\/strong>. FrancoAngeli.<\/h6><h6>De Giorgi, C., (Ed.). (2008). <em><strong>Sustainable Packaging? A Multicriteria Evaluation Method for Food Packaging<\/strong>. <\/em>Umberto Allemandi &amp; C.<\/h6><h6>Dendler, L. (2014). <em><strong>Sustainability Meta Labelling: an effective measure to facilitate more sustainable consumption and production<\/strong><\/em>, Journal of Cleaner Production, 63 73-84<\/h6><h6>D\u2019Souza, C., Taghian, M., Lamb, P. (2006) <em><strong>An empirical study on the influence of environmental labels on consumers<\/strong>,<\/em> Corporate Communications: An International Journal Vol. 11 No. 2<\/h6><h6>Grunert, K.G., Heike, S., Wills, J. (2013).<em><strong> Sustainability labels on food products: Consumer motivation, understanding and use<\/strong><\/em>. In<em> Food Policy.<\/em> (Vol. 44, pp. 177-189).<\/h6><h6>Hughes, P., Drunen, G. &amp; Nes, I. (2012). <strong><em>Dynamic Identities: How to Create a Living Brand<\/em><\/strong>. BIS Publishers.<\/h6><h6>Ivo, H., Van der Lans, A., Ligthart T.M., Van Trijp H.C.M. (2017). <strong><em>Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations<\/em><\/strong>. <em>Journal of Cleaner Production<\/em> (n.162).<\/h6><h6>Lupi\u00e1\u00f1ez-Villanueva, F., Tornese, P., Veltri. G.A. and Gaskell, G. (2018). <strong><em>Assessment of different communication vehicles for providing Environmental Footprint information<\/em><\/strong>.<\/h6><h6>Montani, P. (2010).<strong> <em>L\u2019immaginazione intermediale. Perlustrare, rifigurare, testimoniare il mondo visibile<\/em><\/strong>. Editori Laterza.<\/h6><h6>Nordin N., Selke, S. (2010). \u201c<em><strong>Social Aspect of Sustainable Packaging<\/strong><\/em>\u201d. <em>Packaging Technology and Science. A International Journal.<\/em><\/h6><h6>Th\u00f8gersen, J. (2010). <em><strong>Consumer responses to ecolabels, European. <\/strong><\/em>Journal of Marketing.<\/h6><h6>\u00a0<\/h6><h6>\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f0eb7a elementor-section-stretched elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone elementor-section-height-default elementor-section-height-default\" data-id=\"4f0eb7a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34d71db animated-fast\" data-id=\"34d71db\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b2d7554 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2d7554\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-1134435\" data-id=\"1134435\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e3285c elementor-widget elementor-widget-text-editor\" data-id=\"1e3285c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"text-decoration: underline;\"><strong>I contenuti della pagina fanno riferimento a quanto sviluppato durante l&#8217;azione B3 &#8220;Communication Design Model for Packaging System Design&#8221;<\/strong><\/span>.<\/h6><h6><strong>&gt;&gt;<\/strong><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fc7594c\" data-id=\"fc7594c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-921c0e4 elementor-widget elementor-widget-text-editor\" data-id=\"921c0e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"text-decoration: underline;\"><strong>Project<\/strong><\/span>:\u00a0Life TTGG &#8211; The Tough Get Going\u00a0<\/h6><h6><span style=\"text-decoration: underline;\"><strong>Reference code<\/strong><\/span>:\u00a0LIFE 16 ENV\/IT\/000225 \u2013 LIFE TTGG\u00a0<\/h6><h6><span style=\"text-decoration: underline;\"><strong>Partners<\/strong><\/span>: DENG [Politecnico di Milano], Dipartimento di Design [Politecnico di Milano], Universit\u00e0 Cattolica del Sacro Cuore, Enersem, Consorzio Tutela Grana Padano, Cniel, Origin, Qualivita<\/h6><h6><span style=\"text-decoration: underline;\"><strong>Working Pack<\/strong><\/span>:\u00a0B3<\/h6><h6><span style=\"text-decoration: underline;\"><strong>WP title<\/strong><\/span>:\u00a0PEF &#8211; Communication Design Model for Packaging System Design<\/h6><h6><span style=\"text-decoration: underline;\"><strong>Duration<\/strong><\/span>: Settembre 2018 &#8211; Agosto 2020<\/h6><h6><span style=\"text-decoration: underline;\"><strong>Beneficiary responsible for implementation<\/strong><\/span>: Politecnico di Milano, Dipartimento di Design<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-b78cf7a\" data-id=\"b78cf7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21653dd elementor-widget elementor-widget-text-editor\" data-id=\"21653dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"text-decoration: underline;\"><strong>TEAM<\/strong><\/span><\/h6><h6><span style=\"text-decoration: underline;\"><strong>Prof. Valeria Bucchetti <\/strong><\/span><\/h6><h6>Full Professor,\u00a0 Dipartimento di Design, Politecnico di Milano.<\/h6><h6><span style=\"text-decoration: underline;\"><strong>Dott. Francesca Casnati<\/strong><\/span>\u00a0<\/h6><h6>Research Fellow, Dipartimento di Design, Politecnico di Milano.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-26d8913\" data-id=\"26d8913\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-435839b elementor-widget elementor-widget-image\" data-id=\"435839b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"111\" src=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/LOGO_DIP-01.png\" class=\"attachment-large size-large wp-image-209\" alt=\"\" srcset=\"https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/LOGO_DIP-01.png 302w, https:\/\/www.ttggb3.polimi.it\/wp-content\/uploads\/2020\/09\/LOGO_DIP-01-300x110.png 300w\" sizes=\"(max-width: 302px) 100vw, 302px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>01. Le parole della PEF 02. Sistema comunicativo 03. Linguaggi visivi 04. PEF Label 05. Test activity 06. Regole applicative > English version Life TTGG-WPB3 &#8220;Un progetto di ricerca dedicato allo studio di alcuni elementi comunicativi veicolati dal packaging, che ne attestano le funzioni di medium e che lo designano link cruciale per il sistema [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ttggb3.polimi.it\/index.php?rest_route=\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ttggb3.polimi.it\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ttggb3.polimi.it\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ttggb3.polimi.it\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ttggb3.polimi.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9"}],"version-history":[{"count":298,"href":"https:\/\/www.ttggb3.polimi.it\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":513,"href":"https:\/\/www.ttggb3.polimi.it\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions\/513"}],"wp:attachment":[{"href":"https:\/\/www.ttggb3.polimi.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}